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Shoper has partnered with the West Pomeranian University of Technology (ZUT) in Szczecin. The company has provided financial support to a bee colony as part of the so-called adoption of a beehive. The initiative in Szczecin is part of Shoper's broader environmental policy of local conservation and environmental education. Shoper is the first commercial company in Szczecin to support such initiatives.

Shoper, a leader in e-commerce solutions, has partnered with the West Pomeranian University of Technology (ZUT) in Szczecin, extending financial support to some of the bee colonies of the Faculty of Biotechnology and Animal Husbandry. Shoper is the first commercial company in Szczecin to support this type of initiative. The action is part of Shoper's environmental policy, which aims to support local communities and environmental education.
What is bee adoption all about?
Adopting a hive involves funding its maintenance - this includes providing food, medicine, maintenance and other necessary activities to ensure the well-being of the bees. Shoper 's support allows the university to focus on research and education without the additional financial burden of maintaining a particular hive.
- We want to create our little oasis for bees in every city where we have an office - because we know how important they are to the urban ecosystem. We are currently taking care of hives in Krakow and Szczecin, and we are already working on more locations. - Says Nina Pankiewicz, ESG Specialist at Shoper.
Shoper and ZUT bet on education
The adoption of a beehive is just the beginning of a long-term cooperation between the company and the university. Educational workshops for Shoper employees and their children are planned, to be held at the university's Animal House. During the meetings, participants will have the opportunity to learn, among other things:
- Why bees are crucial to the ecosystem,
- What threats they face in the cities,
- How everyone can contribute to their protection, even without access to their own garden.
This is an important part of the project, as environmental awareness is as important as the activities themselves. Many people associate bees exclusively with honey production, meanwhile their most important role is to pollinate plants, which has a direct impact on agriculture and nature. For ZUT scientists, popularizing this knowledge is a natural extension of their research work.
- All animals are important to us, and education about their importance to the environment has been a key part of our department's work for almost 70 years. Thanks to such cooperation, we can even more effectively promote concern for animals and their role in nature. - emphasizes Arkadiusz Pietruszka, Ph.D., professor of ZUT, dean of the Faculty of Biotechnology and Animal Husbandry at ZUT.
Shoper Group
Shoper Group is a leading provider of e-commerce solutions in Poland that has been shaping the standards of online sales since 2005. The country's most popular SaaS platform, Shoper is a complete technology solution that includes all the necessary tools to launch, run and scale online sales - from an intuitive store builder, to advanced merchandise management features, to tools to increase conversions. The platform is used by well-known brands such as Gym Glamour, WK Dzik, Irving and Doppelherz.
The group consists of four brands: the flagship Shoper platform, Apilo - a multi-channel sales management tool, Sempire - an SEO/SEM agency with an AI and GEO competence center, and Selium - a team of marketplace experts. The organization employs more than 450 specialists in five locations.
Since July 2021, the company has been listed on the Warsaw Stock Exchange and is included in the sWIG80 index, confirming its strong market position. In January 2025, the Group's position was further strengthened through a strategic partnership with cyber_Folks, which took a 49.9% stake in the company. The Group offers a comprehensive ecosystem in the areas of multi-channel sales, logistics, payments and online advertising, and its mission is to automate e-commerce processes, enabling entrepreneurs to focus on business growth. For more information about the company: https:shoper