Shoper Press Releases

cyber_Folks and Shoper forces to consolidate their e-commerce operations. The group is strengthening its leading position in Europe

News

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E-commerce reports

20.11.2018

The quadrant is enough for us to shop. But e-shopping

Exactly 15 minutes and 44 seconds - that's how long it takes, on average, for a visit to an e-store on the Shoper platform to end in a purchase. The company analyzed data from several thousand of its customers on how long shoppers spend in their stores. It is affected by both their gender and age. However, it is most prolonged by the decision to go "to the checkout," although everything still takes much less time online than in traditional stores.

Product

07.11.2018

Shoper introduces a PWA feature for its stores. How will it benefit retailers and their customers?

An online store that you access as if it were an app on your phone - that's how PWA, a new feature of Shoper, can be described in a nutshell. Its launch is very simple, and the company's experts explain what can be gained from it.

Expert article

06.11.2018

No more bubble wrap in e-shipments?

70 percent of the trash in the seas is single-use plastic, which is why plastic straws, cutlery, and ear sticks are expected to disappear in the European Union in three years. Germany is going a step further. Starting in January 2019, they are introducing restrictions on the amount of plastic in packaging. This also applies to postal deliveries. Also those from Polish online stores. Shoper He hints at how to prepare for the eco-revolution.

Expert article

18.10.2018

Unique Selling Proposition: 7 e-shops that do it right

You have to be the first, the best, or different - this advice is older than the Internet, but it fits perfectly with running a store online. It's so easy to set one up that, as a rule, you're already competing with a hundred similar businesses. Expert Shoper suggests how not to get lost in this crowd.

Expert article

03.10.2018

Diversification, or smartness in e-commerce

Want to sell effectively online? Don't just bet on one sales channel. Bet on several. Properly combined, they will allow you to worry about only one thing - fulfilling orders on time.

Expert article

27.09.2018

In e-commerce, focus on the most important

E-commerce in Poland is growing at an annual rate of 18 percent (averaging according to PwC and Gemius data). The interest in entering this market is not surprising. Especially since setting up an e-store and business can already be reduced to a few clicks. So seemingly simple, yet only a select few stores will successfully complete their first year of business. The key is to eliminate unnecessary activities and any distractions from the environment. You need to focus on the most important thing. On sales.

Expert article

26.09.2018

Multi-shopping in e-commerce

Data from the platform Shoper shows that 4 percent of e-commerce owners have more than one site. Using the same mechanism of operation can be a recipe for success. How to set up another store well?

E-commerce reports

12.09.2018

Who's commuting in 2018? [Logistics Report 2018]

For customers, and ultimately for the growth rate of e-commerce as a whole, the timeliness and speed of delivery to the recipient is crucial. There is a greater chance that a customer will be loyal when their shipment arrives on time, preferably as early as the next day. Is the logistics market ready for this? How does it fit into the growing demands of Polish consumers A.D 2018?

Expert article

24.08.2018

3 simple ways to build a pricing strategy and 1 that may be the most important

In an economics textbook, it looks trivial. The demand curve intersects with the supply curve. At the equilibrium point, they determine the optimal price. In reality, more complex than a school graph, sellers find this point slowly - by trial and error. A good pricing strategy will make the latter as few as possible.

Expert article

16.08.2018

How do you step out of the box and grow your e-store?

The e-commerce market is growing every day. Customers are increasing, and an e-store's offerings can target the whole world. For entrepreneurs, this is an ideal situation. However, what to do in case there are too many customers periodically? The store cannot suddenly stop operating. The owner of drogerix.pl faced such a challenge - choose a good program or a stable server?