Terms you should know

Application Programming Interface is a set of rules that is used to communicate and exchange information between applications, programs or systems of different authors.

Average Revenue Per User is the Company's average monthly revenue per user of the platform Shoper.

Compound Annual Growth Rate, or Cumulative Annual Growth Rate, used to calculate the average annual growth of a certain size over the period under study.

A model of cooperation between an online store and a wholesaler, which is responsible for warehousing, packaging and shipping products to customers.

Operating profit plus depreciation and amortization, excluding the impact of non-recurring and non-recurring events and the cost of incentive programs based on the parent company's shares. The ratio is calculated based on IAS/IFRS financial statement data and management data. 

Logistics service outsourcing, in which an online store owner hands over its products to an outside company for storage, packaging and shipping to buyers.

Gross Merchandise Value omnichannel, the value of orders placed by customers across all sales channels (stores, marketplaces, price comparison sites, etc.), excluding private label stores. GMV omnichannel includes GMV stores. 

Gross Merchandise Value of stores shows the value of orders placed by customers directly in stores Shoper, excluding stores operating under the private label model. It also excludes revenue generated by integration with marketplaces. It is used to evaluate the size of the platform Shoper, measure its e-commerce market share, dynamics, development of online business and industry.

Monthly Recurring Revenue is recurring revenue on a monthly basis (e.g. derived from subscription fees: 12-month, 6-month, 3-month, 1-month), excluding revenue from non-recurring fees, i.e., implementing functionality or performing additional work for the platform user Shoper.

A sales strategy that uses various sales channels. In addition to the online store, these can include a stationary store, shopping platforms such as Allegro, Amazon.

The charging method used by Shoper. Users of the e-commerce platform pay according to the size and scale of their business.

Access to the Shoper platform sold under the brand of the Company's business partner.

Return on Ad Spend is the rate of return on spending on marketing services, or more precisely, the amount of revenue generated by every zloty spent on a marketing strategy, campaign or advertisement. It is calculated by dividing the amount of promotional revenue by the amount of expenses incurred.

Company's business partner that sells Shoper services to other businesses. Resellers offer store software, payments, applications, marketing or graphic design services and much more.

Search Engine Marketing, search engine marketing (e.g. Google, Bing), which involves promoting a website, listing in search engine results for specific keywords. It is divided into free (SEO - Search Engine Optimization) and paid (PPC - Pay Per Click) activities.

Search Engine Optimization, the optimization of a website to achieve the highest possible position in organic search results (e.g. Google, Bing) for specific keywords, without paid promotion.

Software as a Service is a model of providing software as a service on a subscription basis. In this way, Shoper provides users of the e-commerce platform with a comprehensive product (online store), ready to use immediately after purchase. The customer does not need to invest in IT infrastructure and know programming.

Gross profit excluding the impact of non-recurring and non-recurring events and the cost of incentive programs based on shares of the Parent Company. The ratio is calculated based on data from financial statements prepared in accordance with IAS/IFRS and management data.

Average sales commission, revenue ratio on the e-commec platform divided by GMV (Gross Merchandise Value - the total value of transactions in a given period, across all online stores).