The 10 most important e-commerce applications. Effective e-business support

E-commerce knows how to operate more efficiently. According to the platform Shoper , e-shops are eager to download applications that organize accounting and warehouse work, automate marketing and sales. There are also solutions to help implement the requirements of RODO or a wizard for new store regulations.

A store is created on a ready-made template of an e-commerce platform. Virtual shelves gradually fill up with goods, and the number of customers visiting the site increases. The seller quickly begins to confront theory with the practice of doing business. He checks what works and what needs improvement. He analyzes the processes in the store and optimizes them. What to do when the entrepreneur starts to run out of time? Or wants to manage it wisely? Applications - add-ons to the store, which simplify processes and automate some of the previously manual work, will help.

Store events are repetitive and can be automated and handled precisely with the use of applications. Most often, they are created for us by external companies that cooperate with us within the Reseller Program and providers of services useful in running an e-commerce business. Thanks to the add-ons, entrepreneurs can easily expand the e-store with further functionalities sometimes dictated by the specifics of a particular industry or target group. The software is created in such a way that it allows the tools to be developed in a safe way, taking into account the needs of a specific seller. - says Krzysztof Helak of Dreamcommerce.

Own regulations

Every store must have ... regulations. Therefore, the application that facilitates its creation takes the first place in the list of the most frequently selected. The add-on "Regulations Shoper" easily allows you to adjust the document to your business. In a few clicks, proven regulations are created with all the necessary information about the company.

Facebook dominates

Entrepreneurs are keen on "Shop on Facebook" and "Shoper Messenger". The world's largest social network is important in e-commerce. Not only does it bring together audiences from all over the world, but it also allows sellers to use "Facebook Dynamic Ads." This add-on allows remarketing on the social network. The application sends Facebook information about user behavior in the store. Based on this, it selects ads that encourage the customer to return to the store.

Invoicing and warehousing

From the very beginning of e-commerce operations, it is worthwhile to keep the store in order. Accounting and warehousing applications, which work regardless of the scale of the business, help in forming the right habits. Solutions similar to Favato allow you to collect all accounting documents in one place. They also make it possible to adjust the stocking on an ongoing basis after each order, check the status of payments and facilitate inventory.

Logistics in e-commerce

In e-commerce, logistics are very important - the goods must reach the customer. Therefore, every store tries to find the right carrier. The choice can be helped not only by price - also by automation of operations. Ordering a courier will be accelerated by an application that integrates the e-store with the DPD system. The entire process of ordering a courier service takes place in the administrative panel of the store, so the entrepreneur does not waste time on e-mail or telephone contacts with the supplier. Subsequent orders turn into dispatched packages in a few steps.

Search Engine Suggestions

For a long time, search engines themselves have been suggesting the next words you type and making it easier to find what you want. Now such a feature is also available in e-commerce. After implementing the "Search Engine Suggestions" application in an e-store, the customer only needs to type the first three characters in the search engine to see product hints. The hints concern not only the name of the goods themselves - they are also based on elements of descriptions or codes. Such functionality will be appreciated by any demanding customer.

Current inventories in the warehouse

The store needs goods, only where to get them from? The fastest way is from wholesalers. AB SA - one of the largest suppliers of IT, photographic, household appliances/RTV, toys and lighting equipment - allows direct access to its inventory. The connection allows to automatically update inventory, product prices, as well as add names and descriptions of goods to the e-store. The integration gives access to a database of more than 70,000 products offered by the wholesaler.

Subiekt in e-commerce

At the end of the day, what matters most in e-commerce is sales. But the amount of administrative work that goes into it can give you a headache. For many years, the technological aspirin for these problems of entrepreneurs has been the Subiekt series of programs. The last one, in the GT version, offers many possibilities, including integration and execution of all activities from the level of the e-commerce panel - easier description of commercial and warehouse documents, keeping a file of contractors, products and settlements.

Automated marketing

Introducing new marketing solutions can determine a company's success in e-commerce. SALESmanago integration comprehensively introduces tools that until recently were reserved only for the largest companies. The application allows you to automate the recovery of abandoned shopping carts, create win-back campaigns, or implement customer retention strategies.

Mass cross and up selling

Cross and up selling are techniques that have helped Amazon climb to the top of e-commerce. However, you don't have to be Jeff Bezos to use them in an e-commerce store. The Related Products module allows you to present customers with additional suggestions next to product cards. The freely configurable links allow you to show more expensive or cheaper counterparts or complementary products that will be useful to the customer. If there are a lot of products in the e-store, they can also be grouped.

E-shop compliant with the law

Entrepreneurs have recently faced the real problem of preparing many new documents and user agreements in connection with the introduction of the RODO directive. Thanks to the cooperation with Legal Geek, two Shoper RODO apps have been created, which allow to create the necessary documentation with a few clicks. Depending on their needs, e-commerce owners can choose the Standard or Premium version.

There are many more applications in Shoper App Store. - E-shop owners understand very well that in order to effectively sell on the Internet it is worth reaching for proven solutions that automate part of their work. We supplement the catalog of available applications on an ongoing basis, striving to provide modern solutions on the one hand, and on the other hand, those that have a real impact on improving daily work, increasing the value of sales," notes Krzysztof Helak.