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Shoper, a leading provider of online store software, conducted a survey to find out the opinions and moods of e-store owners in the upcoming pre-Christmas period. The survey also focused on analyzing online stores' plans to develop their offerings, the use of promotional tools and the barriers hindering the further development of online sales. In this way, it was possible to identify the main trends in sales and marketing activities in the upcoming holiday season.
Shoper, a leading provider of online store software, conducted a survey to find out the opinions and moods of e-store owners in the upcoming pre-Christmas period. The survey also focused on analyzing online stores' plans to develop their offerings, the use of promotional tools and the barriers hindering the further development of online sales. In this way, it was possible to identify the main trends in sales and marketing activities in the upcoming holiday season.
The survey was conducted from 08.11.2012 - 27.11.2012 among online store owners representing various industries. 230 respondents took part in the survey. Responses were collected on the basis of a survey form, which included single-choice and multiple-choice questions.
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