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E-commerce is one of the fastest growing areas of the Polish economy. Online stores, like shopping malls, are seeing increased traffic in the last few weeks of the year. A survey of online stores running on Shoper software shows that nearly 40% of owners expect better sales results at this time than a year ago.
E-commerce is one of the fastest growing areas of the Polish economy. Online stores, like shopping malls, are seeing increased traffic in the last few weeks of the year. A survey of online stores running on Shoper software shows that nearly 40% of owners expect better sales results at this time than a year ago.
The survey was conducted from 06.11.2013 - 20.11.2013 among online store owners representing various industries. 365 respondents took part in the survey. Responses were collected on the basis of a survey form, which included single-choice and multiple-choice questions.
The aim of the survey was to find out the opinions and moods of e-commerce owners during the period of the most intensive online shopping. The design of the questions and the issues raised also allowed us to obtain information on the tools used in promotional activities as well as the barriers impeding the further development of online commerce. In this way, the main trends in sales and marketing activities for the upcoming holiday season emerged.
The survey was conducted by DreamCommerce S.A., a developer and provider of software Shoper.
Below is a downloadable report.
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