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The Shoper software version 5.7.5 introduces three new features: expanding the integration with Google Analytics to include Enhanced Ecommerce, adding integration with PayPal Express Checkout, and making changes to the behavior of discount coupons in the store.The expanded integration with Google Analytics allows for a more in-depth analysis of the purchase path in terms of what actions a customer takes before making a transaction (primarily on the product card and in the shopping cart).
The Shoper software in version 5.7.5 introduces three new features: expanding integration with Google Analytics with Enhanced Ecommerce, adding integration with PayPal Express Checkout, and making changes to the behavior of discount coupons in the store.
- Extended integration with Google Analytics allows for a more in-depth analysis of the purchase path in terms of what actions a customer takes before making a transaction (primarily on the product card and in the shopping cart). The help article is here: Enhanced Ecommerce
- The second major new feature is integration with PayPal Express Checkout. Thanks to it, shoppers will be able to pay easily and quickly via PayPal. The integration shortens the shopping process thereby eliminating the main cause of shopping cart abandonment. The help article is here: PayPal Express Checkout
- The third improvement that has been introduced in the latest version of Shoper, is a change in the behavior of discount coupons. From now on, one-time purchases, i.e. purchases by users who are not logged in, will be included in the use limit for the user. Verification will be based on the email address provided when placing an order. The updated help article is here: Discount Coupons
For more information about the update, see the video clip and the full list of changes in Shoper 5 .7.5. At the same time, I would like to inform you that the update process is gradual and may take several days.
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