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Shoper, a leader in the Polish market for e-commerce solutions offered in a SaaS model, released its preliminary estimated financial results for Q4 and full year 2021. Revenue, adjusted EBITDA and platform turnover grew at the fastest pace ever.
Shoper, a leader in the Polish market for e-commerce solutions offered in a SaaS model, released its preliminary estimated financial results for Q4 and full year 2021. Revenue, adjusted EBITDA and platform turnover grew at the fastest pace ever.
Revenues in 2021 amounted to PLN 80.3 million, up 71% on the previous year. Revenues grew even faster in Q4 2021, amounting to PLN 26.9 million, an increase of more than 85% compared to the same period in 2020. It is worth noting that the revenue generated by Shoper in the last quarter of 2021 was almost equal to the revenue generated by the Company in the whole of 2019. Over the last 3 years, Shoper has increased its revenue by as much as four times.
Adjusted EBITDA in 2021 amounted to PLN 30.9 million, 49% higher than a year earlier. In Q4 2021, adjusted EBITDA increased by more than 68% year-on-year and exceeded PLN 9 million.
Sales on the Shoper platform (GMV) grew at an equally record pace in 2021, reaching 5.8 billion for own stores (Stores) and 6.4 billion for omnichannel sales (Omnichannel), i.e. in own stores and connected shopping platforms. This represents an increase of 44% and 46%, respectively, compared to 2020. The fourth quarter of the previous year was also the best in terms of GMV growth of the Shoper platform. Sales on the Shoper platform amounted to PLN 1.9 billion for Stores and PLN 2.0 billion for Omnichannel in this period. This represents growth of 54% and 51%, respectively, compared to 2020.
- We have had a very successful year and the prospect of rapid growth in the current one. We are most pleased with the growth of our customers and the rapid increase in the sales they generate on the platform Shoper. We are investing intensively in the development of our product offering to actively support them and build a competitive advantage," comments Marcin Kuśmierz, CEO Shoper.
- The record financial results of Shoper are derived from the success of our customers. The percentage of revenue tied to services based on the pay-as-you-grow model exceeded 70% and is closely tied to the value of sales on the Shoper platform . Record levels of GMV influenced Shoper 's best-ever financial results," says Piotr Biczysko, board member for finance. Shoper.
In 2021, Shoper continued the rapid development of its product offerings by launching both new platform functionalities and introducing entirely new product families. Financial services, e-commerce logistics solutions or cloud computing are just examples of the offerings that expanded last year. Shoper was primarily focused on developing product offerings that directly accelerated the business growth of its customers by increasing their sales.
- The Shoper platform enables small and medium-sized companies to conduct effective online trading activities. We offer them a wide range of e-commerce services and professional advice to use them effectively. Shoper also supports its customers in the development of multi-channel and foreign sales. A great understanding of customers' needs and expectations and a partnership relationship is what makes them grow so fast," adds Pawel Rybak, commercial board member. Shoper.
In July 2021, Shoper debuted on the main floor of the Warsaw Stock Exchange, and already in December joined the sWIG80 index. The IPO contributed to a significant strengthening of Shoper 's brand recognition and confidence in the company as the most popular provider of online stores in the Software as a Service model in Poland.
The business model of Shoper is characterized by a high level of scalability, which improves performance as the company's customer base grows. At the end of 2021, the company served 33,000 customers, of which nearly 26,000 directly and more than 7,000 in the private label model, providing its services to business partners. The pillars of the Shoper offering are 4 product families, i.e. online stores, online advertising, financial services and logistics.