Shoper Group opens new competence center specializing in AI in digital marketing

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Shoper and SEMPIRE's new location is at 3 Wladyslaw Anders Square in Poznan, in the prestigious Andersia Tower office complex. The new office will be occupied by experts in online advertising, both from SEMPIRE Europe (a Shoper Group company) and from Shoper itself. Both companies are looking for specialists for positions related to Internet advertising and business development in the broadest sense.

New competence center will focus on AI

Along with the opening of the new location, Shoper also boasted the establishment of a new competence and technology center, which will bring together specialists in GEO (Generative Engine Optimization), or search engine marketing based on artificial intelligence. This is another form of promotion being developed by the Shoper Group as part of the SEMPIRE agency's activities, just after the SEO service. 

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- The new office in Poznań is result of the dynamic development of the entire Shoper Group, including SEMPIRE agency, in the area of using artificial intelligence in promoting businesses. The new technology and skills center will focus on AI in the digital advertising, MarTech and AdTech environments. - comments Piotr Markiewicz, Director of Digital Ads at Shoper Group and Member of the Board of Directors of SEMPIRE Europe - We are already promoting the first clients in AI ecosystems present in search engines and we see that the results of these activities are more than satisfactory. Priority when making such decisions is always the welfare of our customers. Therefore, as the first e-commerce company in Poland, we want to offer Polish entrepreneurs revolutionary methods and channels to reach new audiences.

SEMPIRE Europe

SEMPIRE, an SEO SEM agency, is part of the Shoper S.A. Group. The company specializes in online advertising, ensuring high marketing effectiveness. It offers both proven and innovative techniques in the field of online advertising (i.e. SEO, GEO or PPC Campaigns). The company's activities are based on effective strategy and responsiveness to change, in order to give clients a competitive advantage.

Shoper

Shoper is a leader in e-commerce solutions in Poland. The company provides the necessary infrastructure for e-commerce. In addition to software for running an online store, it also offers a range of services to support sales. These include online payments, Digital Ads, logistics services and business financing. Brands such as Gym Glamour, WK Dzik, Irving and Doppelherz, among others, operate on the Shoper platform. Shoper has been listed on the Warsaw Stock Exchange since July 2021, and has been part of the sWIG80 index since December 2021.

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