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After the success of ice cream and author's sweets, the time has come for new products. Poland's most popular youtuber, Karol 'Friz' Wisniewski, announced yesterday on his social media a new product from under the Ekipa Holding company banner. It is a vitamin water called "noRUSH", which is expected to appear in stores starting this week. Is a new wave of products from influencers coming? We asked experts for their opinion.
Influencers play a key role in e-commerce, or e-commerce. According to the "E-future" report published by Shoper , as many as 24% of merchants choose Influencer Marketing as an effective form of promoting their online stores. Well-known online celebrities promote products and services on their social channels in exchange for certain rates or commissions on sales. Stores provide discount codes specifically for followers of a particular influencer. Affiliate links are also a popular method, allowing store owners to bill the influencer based on the real profit made from such a campaign.
- Nowadays we suffer from the so-called "advertising blindness" so it is worth diversifying the placement of the message about our brand. Traditional digital advertising methods are no longer enough. Retailers are more and more willing to reach for the support of influencers who help them reach new customers with information about their products," comments Barbara Kalenczuk, Corporate Communications expert at Shoper , " An excellent example of consistently carried out influencer marketing activities is the activity of the Gym Glamour brand, which operates on our platform. The products in their store are presented by popular instagramer Deynn, and on their instagram account we will see other influencers who show how they work out in the company's clothes, she adds.
Influencer, or businessman?
Influencers not only effectively help promote the products of other companies, but also find themselves as entrepreneurs with their own online store. The Shoper platform has dozens of stores run by popular online idols, including: Jakub "Patec" Patecki, WK Dzik or Sports Channel.
- We are serving more and more customers with a well-known name on the Internet. Influencers have seen great potential in owning their own e-store. Influencers through owning their own e-store can effectively monetize their popularity. It works on the principle of return on investment. They have spent years developing a personal brand and building a community around their person, so that now they can reap tangible profits," says Artur Halik, Head of Sales at Shoper
What products do influencers sell?
These are mostly fashion apparel and accessories. Influencers' stores also include digital products, such as e-books with recipes, and products closely related to the content they create for the web, such as books or energy drinks.
- All it takes is a product idea, a message posted on the influncer's social channels and success is guaranteed. An example of this is last year's popularity of Ekipa ice cream," comments Artur Halik, " However, not only fast-moving products can surprise with dizzying sales, as evidenced by the sales success of the Sports Channel. Their store sold as many as 28,000 books in just three weeks. - he adds.
About the company Shoper
Shoper is a leader in e-commerce solutions in Poland. The company provides the necessary infrastructure for e-commerce. In addition to software for running an online store, it also offers a range of services to support sales. These include online payments, Digital Ads, logistics services and business financing. Brands such as Gym Glamour, WK Dzik, Irving and Doppelherz, among others, operate on the Shoper platform. Since July 2021, Shoper has been listed on the Warsaw Stock Exchange, and since December 2021, it has entered the
