Poles' autumn shopping under the magnifying glass. What are we most likely to buy online?

According to data from Shoper Payments (which is a dedicated payment system for online stores Shoper), online shoppers are looking to balance health, entertainment and interest development in the fall. This is evidenced by the increase in sales by industry among stores on the platform Shoper.

Cards on the table, health in hand

As much as a 4-fold increase in sales (relative to August 2024) was recorded by selected stores offering board and card games. This means that when the days are getting colder and the evenings longer, we are eager to choose entertainment to pass the time at home. Poles are also throwing dietary supplements into their e-baskets in large numbers , and selected stores that have them in their assortment have achieved an increase of 176% compared to August. In autumn we buy them even more than in summer, and the post-holiday season is a time when we primarily take care of immunity and strengthen ourselves before winter.

Poles invest in talent

According to the Center for Public Opinion Research, at the beginning of the 2023/2024 school year, nearly three-quarters of parents said that any of their children are or will be attending extracurricular activities. This much interest in extracurricular activities may also clearly affect demand for certain product groups after the vacations this year. Therefore, high growth can also be boasted by selected stores offering photographic equipment (147% increase in sales) and stores selling musical instruments and related accessories (160% increase in sales). 

- September is the month that marks the post-holiday breakthrough in Poles' shopping behavior. We see a clear interest in products that promote spending time at home, which is reflected in the increase in sales of board and card games. The increase in popularity of dietary supplements shows that autumn is also a time of intense concern for health. - says Magdalena Rękas, Data Analyst at Shoper - In addition, the return of students to music schools and the development of passions among adults is clearly driving demand for musical instruments and photographic equipment. This shows that Poles treat autumn not only as a time to prepare for winter, but also as an opportunity for personal development. - he adds

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About the company Shoper

Shoper is a leader in e-commerce solutions in Poland. The company provides the necessary infrastructure for e-commerce. In addition to software for running an online store, it also offers a range of services to support sales. These include online payments, Digital Ads, logistics services and business financing. Among others, brands such as Gym Glamour, WK Dzik, Irving and Doppelherz operate on the Shoper platform. Since July 2021, Shoper has been listed on the Warsaw Stock Exchange and has been part of the sWIG80 index since December 2021. Check out more information about the company at: www.shoper.pl 

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