Customers Shoper gain new tool to develop overseas sales

In March this year, the Polish leader in e-commerce solutions established a partnership with the largest sales platform in Central and Eastern Europe - eMAG Marketplace. Now Shoper is also opening up the possibility of increasing sales on the international site using eMAG Ads.

E-business owners can take advantage of eMAG Marketplace's popularity to expand their online visibility and, as a result, gain more customers and increase revenues. Another new service under the Shoper Campaign will be available not only to owners of online stores Shoper, but also to anyone already selling on the eMAG Marketplace.

-The entrepreneurswe work with are looking more and more boldly at less obvious markets. Often their products are already selling successfully in Poland and abroad in the West, so they are looking for new directions of development. The eMAG Marketplace gives them tremendous growth potential," explains Mateusz Grzywnowicz, Head of Selium at Shoper. - However, currently on any platform organic sales require the support of paid campaigns. We offer e-tailers our help in scaling their businesses on the east side precisely with eMAG Ads, he adds.

The eMAG Ads promotion is based on a product visibility-enhancing CPC (Cost-per-Click) model, or pay-per-click. This means that advertisers pay only for clicks on their promoted products, giving them control over the cost and performance of their ad campaigns. The eMAG platform also offers tools for monitoring and optimizing campaign effectiveness.

Product ads are displayed on the platform's websites and in the eMAG mobile application. As a result, they more effectively reach users in different locations and increase the display of promoted offers by up to 35%.

- At eMAG Marketplace, we want to provide entrepreneurs with as many helpful tools as possible, and effective eMAG Ads campaigns are the best drive for sales on our platform. We are delighted that by partnering with Shoper , sellers from Poland will also be able to increase their visibility to the more than 9 million active users buying on the eMAG Marketplace in Romania, Bulgaria and Hungary - comments Alicja Dzwonkowska, eMAG Marketplace Project Manager.

Omnichannel and international has become increasingly important in recent years. The e-commerce market in Central and Eastern Europe is growing rapidly, while competition there is still much lower than in the West. In addition, the high demand for online products makes the countries where eMAG Marketplace operates an attractive place for e-business development.

Customers of Shoper can integrate their e-shops with eMAG Marketplace thanks to Apilo, an application designed to manage sales across multiple channels.

You can learn more about eMAG Ads at: www.shoper.pl/emag-ads/

O Shoper

Shoper is the most popular subscription model e-commerce platform in Poland. The company provides everything needed to start and grow online sales. In addition to software for running an online store, it also offers a range of services to support sales. These include online payments, Digital Ads, logistics services and business financing. Brands such as Gym Glamour, WK Dzik, Irving and Doppelherz, among others, operate on the Shoper platform. Since July 2021, Shoper has been listed on the Warsaw Stock Exchange and has been part of the sWIG80 index since December 2021. Check out more information about the company at: www.shoper.pl