Another record-breaking Black Friday and Cyber Monday on the Shoper platform

According to data from the Shoper platform, Black Friday allowed retailers to achieve even better results than a year ago.

Black Friday - here you will find everything you need to know

In this year's edition, stores recorded as much as half as much traffic as on Black Friday 2016. On that day, e-commerce revenue was 189 percent higher than the average for all Fridays of the year, and the number of transactions was 178 percent higher. Customers were most likely to make transactions just before 10 p.m.

Cyber Monday, on the other hand, is usually an extension of the increases associated with Black Friday. Monday's traffic on online sales nearly matched that of Friday and beat last year's Cyber Monday by half. The day ended with a 43 percent increase in the number of transactions and an increase in revenue of nearly 48 percent compared to a typical Monday during the year. Interestingly, the highest number of orders came in at 3 pm.

The popularity of Black Friday and Cyber Monday is growing every year among customers and retailers. Stores are preparing special offers, intensifying promotional activities and preparing their sites for increased traffic lasting several days," says Jacek Zientkiewicz, Brand Manager of the Shoper platform. He adds, "The best-selling stores on the Shoper platform have seized their moment and gained up to 20 times more revenue than on a regular sales day.

Such a result can be boasted by, among others, mobile and audio equipment manufacturer Kruger&Matz:Black Friday at Kruger&Matz was very successful. On Friday, turnover at our official online store increased as much as twenty times compared to the standard shopping day. This year we ran targeted communication and promotional activities from Wednesday and finished them on Monday. The entire promotional period was a huge success for the Kruger&Matz brand. The total turnover in our official online store during the promotional period under the slogan "In Kruger&Matz Black Friday already from Wednesday" exceeded forty times the average daily sales," comments Michal Leszek, the creator of the Kruger&Matz brand and marketing director of Lechpol Electronics.