New advertising opportunities for customers Shoper - WP Ads campaigns now available on the platform

Shoper, Poland's most popular comprehensive e-commerce platform in a subscription model, provides e-tailers with even more opportunities for online promotion. Thanks to the cooperation with Wirtualna Polska, owners of online stores Shoper can reach new customers and increase sales through WP Ads, regardless of the category of products offered.

Shoper strives to provide e-tailers with all the tools they need to make successful online sales. In addition to software development, it is constantly expanding its portfolio of additional services, including financing, multi-channel sales and advertising.

- The launch of the WP Ads service within Shoper Campaigns means even more opportunities for our clients to promote their brands and reach new, precisely defined audiences. This is great news especially for owners of online stores offering products restricted in other advertising tools. Cooperation with WP Ads will allow sellers using our solutions to increase profits and develop their online businesses faster in any industry," says Arkadiusz Król, responsible for Shoper Campaigns.

- We hope that the WP Ads platform will increase the business of Shoper stores by generating additional sales and reaching new customers. The system enables the implementation of display campaigns displayed on sites with 93% reach of Polish Internet users and sending effective advertising mailings to wp.pl and o2.pl account users. Campaign issuance is supported by algorithms based on machine learning, responsible for selecting users in the campaign and displaying ads. It is the combination of these elements that is behind the results of WP Ads campaigns," says Marcin Czeczot, Head of WP Ads, Wirtualna Polska Media.

The WP Ads advertising service on the Shoper platform is the responsibility of a team of experienced specialists with official partner status from Wirtualna Polska. Shoper also already has Meta Business Partner status, with ads on Facebook and Instagram, and Premium Partner status from Google .

In early 2022, the company also partnered with TikTok, the world's most popular social networking app. Shoper was the first e-commerce platform in Poland to launch its own service to support sellers and online store owners in conducting TikTok Ads advertising activities.

- All the statuses awarded to us confirm the highest quality of services offered by Shoper in the area of product campaigns and online advertising for stores. We do our best to give our clients the best possible opportunity to extend their commercial strategy to the channels where their customers are today," says Edyta Pudlowska, Head of Marketing at Shoper.

For more information about WP Ads services under Shoper Campaigns, click here: www.shoper.pl/wpads/