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Shoper, Poland's leading e-commerce platform, is launching a new image campaign showcasing the full ecosystem of its tools and services. Titled "A sky better online business," the campaign focuses on the ease and lightness of selling online with Shoper.
The campaign is aimed at both experienced business owners and those taking their first steps in e-commerce. The main goal is to highlight how Shoper supports sellers in running an online business. Its theme is lightness, which symbolizes easy access to all the necessary e-commerce tools and solutions in a single, integrated Shoper Group ecosystem. The new campaign is another step in the brand's long-term strategy, which Shoper has been systematically implementing since its rebranding two years ago.
The lightness of online trading
Shoper recognizes the challenges faced by online merchants, which is why simplifying their work and relieving them of their daily responsibilities is a key part of the brand's strategy. The company stresses that it focuses on the needs of its customers so that they can fully focus on growing their business, instead of other complex processes involved in selling online.
- E-commerce is much more than just sales. It's a whole ecosystem including logistics, financial services, multi-channel sales and digital advertising. At Shoper we cover all these aspects and offer sellers comprehensive solutions that make running a business lighter- says Edyta Pudlowska, Head of Marketing at Shoper- We want to be present for our customers and support them in every aspect of running a business. That's why the new campaign fits so effectively into our strategy- adds
The campaign was realized in cooperation with Follow Agency, and the spots were directed by Alexander Pakulski. The Shopera team is responsible for media buying. The spots will be widely communicated on digital channels such as Meta, Google and YouTube.
About Shoper
Shoper is a leader in e-commerce solutions in Poland. The company provides the necessary infrastructure for e-commerce. In addition to software for running an online store, it also offers a range of services to support sales. These include online payments, Digital Ads, logistics services and business financing. Brands such as Gym Glamour, WK Dzik, Irving and Doppelherz, among others, operate on the Shoper platform. Shoper has been listed on the Warsaw Stock Exchange since July 2021, and has been part of the sWIG80 index since December 2021. Check out more information about the company at: www.shoper.pl
Paulina Kaszuba
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