Pawel Rybak in the role of Chief Commercial Officer on board Shoper

Shoper SA, the Polish leader in SaaS-based e-commerce platform for running an online store, has partnered with Paweł Rybak. The long-time president of Sunrise System and head of the Bauer Media Group division, takes on the role of Chief Commercial Officer.

Pawel Rybak will focus on sales management, partner channel development, customer support processes and AI and Machine Learning solutions.

- The Company's business plans Shoper for the coming years are very ambitious, so I am glad that a person with such a large and, from our company's perspective, relevant experience is joining our team. Paweł Rybak will not only be responsible for the development of our sales and increase of efficiency, but will also expand our competence in the increasingly important area of artificial intelligence and machine learning in e-commerce," comments Marcin Kuśmierz, president of Shoper SA.

Pawel Rybak is a person associated with the online marketing industry from its very beginning in Poland. Working at Sunrise System, for 17 years he developed the SEO (Search Engine Optimization) area in our market, passing through all levels of his career, from an intern to the position of CEO.

Among other things, he was responsible for launching a fruitful partnership with Google, being the first certified specialist in the CEE region, as well as the sale of shares to strategic investor Bauer Media Group in 2013, with which he was subsequently associated as an expert, advising on numerous due diligence processes internationally. He has an extensive background in computer science, mathematics, finance, as well as an MBA from Aalto University Executive Education in Helsinki.

- I join the distinguished group of managers and experts responsible for the further development of Shoper as a leader in SaaS solutions for e-commerce in Poland. Shoper is a strong innovator in the e-commerce industry and hits the expectations of its customers, which translates into a record number of them. I am looking forward to taking part in its further evolution and expansion," says Pawel Rybak, Chief Commercial Officer of Shoper SA.

Shoper had more than 20,000 users using the platform at the end of 2020 as part of its core offering and additional services in the areas of marketing, logistics or payments, among others. One of the areas by which the company plans to expand its offerings in the future are business solutions in the area of AI and machine learning.

- Artificial intelligence and machine learning are some of the most innovative and rapidly gaining ground in business. It is also one of my greatest passions, and the business of Shoper is conducive to the implementation of such competitiveness-enhancing solutions. We will certainly develop this area for the benefit of the company and its customers," adds Pawel Rybak.