Polish retailers gain sales tool during live broadcasts

Shoper, the most popular e-commerce service provider in Poland, has made a new application - Shoper Live - available to online store sellers. From now on, sellers will be able to conduct sales broadcasts on several platforms simultaneously - in the online store and on the most popular social media. This is the first such service on the market of Polish e-commerce platforms.

Virtual sales meetings in Poland reached the peak of their popularity during the 2020 pandemic. To this day, brands still use this way to showcase their products as an alternative to static photos in an online store. The trend of live commerce, i.e. conducting sales during an online broadcast, has been successfully used by e-tailers in China for many years.

- There are more than 150 different live applications in China, and the broadcasts themselves can last up to 14 hours and generate gigantic profits. - says Barbara Kaleńczuk, Corporate Communications Specialist, responsible for the introduction of the Shoper Live application. - We follow foreign market trends and look for new sales channels that our customers could use. This is where the idea of creating an application that will help sellers build communities by engaging their audiences, and most importantly - increase revenues using social media. - He adds.

Be where potential customers are

Sales broadcasts on social media evoke emotions, give brands the opportunity to engage and build their own community, and thus create their unique style in communicating with customers.

Shoper Live allows you to conduct sales during a live broadcast simultaneously on the store's website and social media. Thanks to powerful features, the application sends links to the products presented during the broadcast and to previously uploaded discount codes.

- We closely observe the transmissions carried out by our customers and non-customers. What follows from these observations is the need to optimize the purchasing process and shorten this path to a minimum," comments Barbara Kaleńczuk, " Shoper Live helps prevent the FOMO (Fear Of Missing Out) effect and, above all, greatly makes it easier for viewers to move from the social media broadcast to the online storeto place an order," she adds.

The new application from Shoper allows full automation of the sales process, moderation and control of comments. Sellers will organize their broadcast on any social media platforms, such as: Facebook, Instagram, YouTube, Twitch.tv or LinkedIn, as well as in the online store. More information about the service can be found at: shoper.en/shoper-live

About the company Shoper

Shoper is a leader in e-commerce solutions in Poland. The company provides the necessary infrastructure for e-commerce. In addition to software for running an online store, it also offers a range of services to support sales. These include online payments, Digital Ads, logistics services and business financing. Brands such as Gym Glamour, WK Dzik, Irving and Doppelherz, among others, operate on the Shoper platform. Since July 2021, Shoper has been listed on the Warsaw Stock Exchange and has been part of the sWIG80 index since December 2021. Check out more information about the company at: shoper.pl