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Attracting a new group of customers and increased online advertising activities - these were the goals set for their e-businesses by most owners in last year's Shoper platform report. In the latest one, the trends have changed somewhat, but Polish e-commerce has not experienced any revolution in recent months. Although it is still in great shape.Online shopping in Poland is increasingly characterized by speed and convenience. Consumers' comfort stems both from the solutions used in the stores, the methods of payment or delivery of goods made available to them, for example, as well as from the aesthetic experience. Because pretty sells better. These behaviors are reflected in the results of a recent survey by Shoper, an e-commerce platform that provides turnkey software for running an online store. Store owners participating in the survey most often cited three elements that benefited them the most when introduced in the past year: the launch of instant payments (16.9% of respondents), a change in graphics (16.5%) and more money for marketing (16.4%).
Attracting a new group of customers and increased online advertising activities - these were the goals set by most owners of their e-businesses in last year's Shoper platform report. In the latest one, the trends have changed somewhat, but Polish e-commerce has not experienced any revolution in recent months. Although it is still in great shape.
Online shopping in Poland is increasingly characterized by speed and convenience. Consumers' comfort stems both from the solutions used in the stores, the methods of payment or delivery of goods made available to them, for example, as well as from the aesthetic experience. Because pretty sells better. These behaviors are reflected in the results of a recent survey by Shoper, an e-commerce platform that provides turnkey software for running an online store. Store owners participating in the survey most often cited three elements that benefited them the most when introduced in the past year: the launch of instant payments (16.9% of respondents), a change in graphics (16.5%) and more money for marketing (16.4%).
This year's report also reflects the growing year-on-year commitment of online stores to building their own brand and the need to invest in promotional activities - more than 40% of the surveyed owners indicated that it was investment in marketing activities that had the greatest impact on increasing interest in their stores. A slightly lower number of indications were recorded in the area of systematic enrichment of the offer with new products - 35.4%.
For more interesting results and analysis, we refer you to the full report - made available for download at the link below:
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