Polish online stores report 2017

Online stores are paying attention to the security and convenience of customer payments, and they see opportunities for growth in new products and advertising. Three-quarters of them reported higher revenues than a year ago, according to a report published by the Shoper platform.

Often the choice to sell online is decided by chance, sometimes by detailed analysis. The examples of Shoper stores in the latest "Online Shops Report" show that the latter approach is more advisable.

Owners of e-businesses working on our platform admit that following trends and analyzing the competition allows them to better shoot into the market and match the needs and buying habits of their customers.

The data collected this year also shows another interesting situation - small entrepreneurs have unflagging resources of courage and motivation to act, especially in light of unfavorable changes in their macroeconomic environment (changes in Allegro, more and more large market players, etc.).

For example, more than 70% of those surveyed have been selling online for more than 1 year. And this is a very high rate, since the first year in any new business is generally the most difficult year. In contrast, 30% admit that they have been selling for four or more years. How can this be, when so much is said about the failures of small online businesses? And yet. Surprisingly, there are other issues as well - greater attention to security and modern sales is paid not by experienced, but young businesses. It is among them that SSL certificates are most often chosen, which positively affect trust in the store, and fast and electronic Shoper Payments - replacing traditional and cash forms of payment for goods.

For more highlights, we already refer you to the Report.

Download the report