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Black Friday, Cyber Monday and Free Delivery Day were the best days of the year in terms of revenue, the Shoper e-commerce platform sums up the multi-day sales. Friday brought twice as much revenue, while Tuesday brought twice as many transactions as the 2016 average.
Black Friday, Cyber Monday and Free Delivery Day were the best days of the year in terms of revenue, the Shoper e-commerce platform sums up the multi-day sales. Friday brought twice as much revenue, while Tuesday brought twice as many transactions as the 2016 average.
Black Friday - here you will find everything you need to know
Record revenues
Black Friday, Cyber Monday and Free Delivery Day in terms of revenue were the best Friday, Monday and Tuesday of the year, respectively. During the shopping marathon, Friday sales were the most successful. Black Friday was the best day in 2016 in terms of revenue - revenue on November 25 was 93 percent higher than the average revenue for all days in 2016. It was followed by Free Delivery Day with 83 percent higher revenue, while Cyber Monday came in third place with 78 percent higher revenue.
Record number of transactions
In terms of the number of transactions, the order changes: the highest number of purchases in stores using the Shoper platform took place on Free Delivery Day - 105 percent more than the average of the last six months. Cyber Monday was the third highest number of transactions this year, and Black Friday was the fourth. Stores recorded 75 percent more transactions on Monday, and 71 percent more on Friday. The tally shows that Black Friday was the most attractive for stores - although the fewest transactions were recorded during that day, they brought in the most revenue. The average order value increased by 5 percent on Black Friday and 4 percent on Cyber Monday, while it decreased by 10 percent on Free Delivery Day.
- Smaller amounts on Free Delivery Day are not surprising, as this is the moment when customers seize the opportunity to make smaller purchases at no extra cost. Stores are compensated for this cost by a large number of orders," explains Tomasz Tybon, director of marketing and sales at Dreamcommerce, provider of Shoper ready-to-use online store software. - The results of the last few days show that e-tailers have made great use of shopping bargains and promotional activities. Many of them simply combined the several days into one promotion, which lasted from Friday until Tuesday, he adds.
According to Shoper, clothing stores were the most popular during the promotion, but e-businesses offering electronics and haberdashery items also had their day. Interestingly, the stores recorded the highest traffic during the same hours - at 8:40 pm on Friday and Monday, and 10 minutes later on Tuesday.
The increased e-commerce traffic has also translated into traffic for suppliers. - Reflecting the excellent performance of online retailers, there has been a significant increase in the workload of logistics operators, who have to cope with handling more shipments, says Tim Potočnik, co-founder and CEO of Eurosender, an online platform for ordering courier services within the European Union. - On Black Friday alone, the number of orders placed for courier services through Eurosender.com increased by about 140 percent compared to the number of orders on other days.
In the United States alone, $3.45 billion was spent on online shopping on Cyber Monday. A record 3.34 billion U.S. online shoppers left stores on Black Friday, according to Adobe Digital Index data.
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