Record-breaking Black Friday. Online stores Shoper sold goods for more than 50 million zlotys

The value of orders placed during Black Friday 2021 at online stores using the Shoper software was more than 55% higher compared to Black Friday 2020. The number of orders exceeded the previous Black Friday result by nearly 50%.

Black Friday is becoming the most popular sales holiday in Poland. The high interest in Black Friday bargains is perfectly illustrated by the results that Shoper recorded on its platform on Friday, November 26. Sales on that day were nearly four times higher than on a "regular" Friday a month earlier (October 22).

Already before 11:00 a.m., the value of orders at online stores Shoper had already surpassed that of Black Friday 2018, after 1:00 p.m. that of Black Friday 2019, and after 6:00 p.m. the value of orders was greater than that of the entire Black Friday 2020. In total, stores working on the Shoper software sold more than 50 million zlotys worth of products on November 26. The most popular purchases were in the clothing, cosmetics, electronics, home and garden, and children's items industries.

- Along with increasing sales results, the awareness of sellers and buyers is also growing every year. Store owners are paying more attention to professional customer service and shopping security. Customers, in turn, are buying more carefully, checking prices and the origin of goods. They also use secure payments. The most popular method of paying for purchases in stores using Shoper Payments was during Black Friday 2021 to pay with BLiK (52% of all transactions through Shoper Payments), the second most popular was payment card, comments Pawel Rybak, Chief Commercial Officer at Shoper.

Sales increasingly "black"

Online store owners on the platform Shoper, in even greater numbers than a year ago, prepared special offers not only for Black Friday itself, but stretched over the entire Black Week. Some of them attracted customers with a percentage discount (76% of owners planned such actions), others with free delivery (43%), a quota discount (28%) or promotional sets (15%). On the other hand, as the most effective actions to help achieve sales success during Black Week and Black Friday, store owners pointed to product campaigns on Google (45%), followed by store website redesigns (33%) and product campaigns on Facebook (30%).

The experience gained in previous years, when the Black Friday sales festivities grew in popularity and stretched ever more boldly into the entire Black Week, prompted online store owners to be more mobilized this year, and many of them prepared for the period in advance. With properly planned marketing communications and the launch of product campaigns on Google and Facebook ad networks, they could count on more orders.

- The systems on which their stores operated were also not insignificant. On the e-commerce platform Shoper , we made sure that more than 25,000 e-shops were free to lower prices and offer attractive promotions to their customers. Our fully secure and stable infrastructure allowed sellers to focus on handling orders not only during Black Friday, but throughout Black Week. No worries about someone failing to complete the transaction on the store's website," concludes Pawel Rybak.