Sale season. What are retailers preparing for Black Week and the holidays? A new report from Shoper

"Sales Season. What are retailers preparing Shoper for Black Week and the holidays?" is a broad look at current trends, planned strategies and customer shopping preferences that could be crucial in the final months of the year. The report is based on the results of anonymous surveys collected among Shoper store owners and analysis of the platform's internal data.

Statistics show that the fourth quarter of the year accounts for 31% of the annual sales made on the Shoper platform- that's as much as ⅓ of the annual turnover concentrated in just ¼ of the year! Analysis of sales data from this period clearly indicates that online stores in Poland should invest in a variety of promotion and sales channels to take full advantage of this opportunity.

Key trends: Omnichannel, payments and Digital Ads

Based on last year's data, it is clear that Omnichannel is becoming the standard. As many as 54% of sellers, in addition to their online store, also use Allegro, and more than 25% are active on Facebook and Instagram. Thanks to multi-channel sales, store owners can reach a wider audience, and customers have more options to buy in a channel that is convenient for them.

Similarly, the choice of payment methods is important. The data shows that Blik is the preferred method for 59% of shoppers, demonstrating the importance of offering flexible payment options. Deferred payments ("Buy Now, Pay Later") are also growing in popularity, with as many as 33% of transactions of this type taking place just in the fourth quarter.

Expert knowledge at your fingertips

The practical tips contained in the report are the result of years of experience and analysis of data collected in various industries and sales strategies. The knowledge provided by online store owners has been enriched with comments from experts from Shoper - all so that readers can receive clear conclusions and advice on how to operate effectively during the most intense season of the year

- Our main mission at Shoper is to share knowledge and educate about e-commerce. That's why our report is not just theory, but concrete tips to help online sellers increase sales. - says Barbara Kaleńczuk, Corporate Communications Specialist - When creating the report, we wanted the data to come from practitioners who successfully sell and have been in the industry for more than a day. We are pleased that more than half of the participants in our survey have been active on the Shoper platform for at least 5 years. - He adds.

The full report is available for download at: https://www.shoper.co.uk/static/reports/season-on-sales-2024.pdf

About the company Shoper

Shoper is a leader in e-commerce solutions in Poland. The company provides the necessary infrastructure for e-commerce. In addition to software for running an online store, it also offers a range of services to support sales. These include online payments, Digital Ads, logistics services and business financing. Among others, brands such as Gym Glamour, WK Dzik, Irving and Doppelherz operate on the Shoper platform. Since July 2021, Shoper has been listed on the Warsaw Stock Exchange and has been part of the sWIG80 index since December 2021. Check out more information about the company at: www.shoper.pl 

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