Shoper and Alibaba.com join forces to enable Polish manufacturers and the SME sector to participate in global trade

Shoper, owner of Poland's most popular e-commerce platform for running an online store in a subscription model (SaaS), has partnered with Alibaba.com, a leading global B2B sales platform. The partnership agreement will allow more Polish manufacturers and suppliers to gain access to international markets. Shoper will provide comprehensive support and maintenance of sales on Alibaba.com.

"Alibaba.com enables suppliers to sell internationally and opens up new opportunities for Polish wholesalers in global trade. At Shoper , we want to make it as easy as possible for them, so we will guide them through the entire process of integration and launching sales through this global platform. This will be provided by the best team of international marketplace sales specialists in Poland," says Marcin Kuśmierz, CEO of Shoper.

Thanks to the agreement with Alibaba.com, Shoper has been awarded Alibaba Gold Partner status, giving Polish manufacturers and suppliers access to attractive markets and new customers, as well as professional support, knowledge and extensive advertising opportunities for their products on preferential terms. This will allow them to interest and attract global buyers.

Rapid growth in multichannel sales is one of the key areas of investment Shoper. In May of this year, the company invested in Selium, an agency that specializes in handling multichannel sales. Combining the knowledge, experience and potential of the Shoper and Selium teams will now allow Polish companies to successfully realize their ambitions in cross-border sales through Alibaba.com.

"Alibaba.com reaches customers from more than 190 countries and offers products from more than 40 categories, and today's announcement is great news for Polish manufacturers and SMEs. We will help them fully develop their sales on this platform and reach international markets," says Mateusz Grzywnowicz, CEO of Selium.

Shoper provides a full ecosystem for running online sales for more than 33,000 companies (as of the end of 2021). Its main element is a modern platform for running one's own online store, around which the company offers a range of additional services that make it as easy as possible to handle sales, including multi-channel sales. These include online payments, advertising and logistics services for the e-commerce industry.

The company's revenue Shoper in the last 12 months, ended March 31, 2022, amounted to nearly PLN 91 million, with adjusted EBITDA of PLN 32 million. The value of sales on the platform (GMV Omnichannel) amounted to nearly PLN 7 billion during the period.