Shoper invests in SEMPIRE agency and expands marketing services for e-commerce industry

Shoper, owner of Poland's most popular e-commerce platform for running an online store in a subscription model (SaaS), has acquired a controlling stake in SEMPIRE, a leading agency specializing in search engine positioning of online stores and implementation of advertising campaigns for the e-commerce industry.

SEMPIRE agency provides modern Internet marketing services for e-commerce companies. The agency's flagship solution is a search engine optimization (SEO) service oriented towards online stores. Acquiring organic traffic from popular search engines is one of the most cost-effective methods of increasing sales for online stores.

"We are proud to become part of the Shoper family. We are constantly investing in the development of technology and product offerings in the field of SEO and advertising services for the e-commerce industry.... Mutual cooperation and knowledge exchange will significantly accelerate the development of companies developing online sales." - says Anna Górniak, Board Member of SEMPIRE.

The SEMPIRE agency also carries out performance marketing activities using Google, Facebook and YouTube advertising platforms, which are a comprehensive complement to the SEO service for online stores. SEMPIRE's services are used primarily by clients in the SME segment, including well-known brands such as 99Rent and Ania Kruk.

"Thanks to the investment in SEMPIRE, online retailers will gain access to one of the most advanced and effective SEO platforms and a wide range of Internet marketing services. This will have a positive impact on the turnover dynamics of online stores that use the Shoper platform," comments Paweł Rybak, Chief Commercial Officer at Shoper.

The SEMPIRE team consists of more than 40 highly qualified specialists in the field of SEO and performance marketing. The company offers campaign implementation using solutions from market leaders in advertising activities, such as Facebook, Google and LinkedIn. The company is headquartered in Poznan. SEMPIRE's estimated revenue will reach PLN 10-11 million this year.

The acquisition of SEMPIRE is Shopera's second investment this week to expand its value-added services offering. On Wednesday, the company entered into a preliminary agreement to acquire Selium, an agency specializing in multi-channel (omnichannel) and international sales. By investing in Selium and Sempire, Shoper is strengthening its position as a leader in e-commerce solutions for small and medium-sized businesses.

Shoper provides a complete ecosystem for online sales for more than 33,000 companies*. Its main element is a modern platform for running one's own online store, around which the company offers a number of additional services, making it as easy as possible to handle sales, including multi-channel sales. These include online payments, advertising and logistics services for the e-commerce industry.

Shoper's revenue in the last 12 months, ended March 31, 2022, amounted to nearly PLN 91 million and adjusted EBITDA to PLN 32 million. The value of sales on the platform (GMV Omnichannel) amounted to nearly PLN 7 billion during the period.

* at the end of 2021.