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Shoper Storefront is the first Polish technology for complex construction of online stores using the no-code method. The solution, which has just been made available to users, is not only a new visual layer of pages, but also the mechanisms of operation of e-stores, as well as their performance and adaptation to the principles of UX (User Experience).

On top of that, there will be increased performance, improved key metrics and better search engine visibility. Existing Shoper users will get access to improved features in their customer panel in the coming months. For new merchants, the technology will be the default.


Source: Shoper press materials

Shoper is the most popular SaaS e-commerce provider in Poland. Listed on the main floor of the Warsaw Stock Exchange, the company is starting to provide customers with a Shoper Storefront, a system that will make it even easier and more efficient to build online stores. The solution was officially announced on October 27, 2023, during the eCommerce Fair, and tests on a limited group of sellers have been ongoing since January this year.

- Shoper Storefront will allow our merchants to build online stores using the most advanced technologies, but without the need to know them. We have hidden the most important functionalities under the form of tiles, which the user uses according to individual needs. The system works on the basis of modules that can be used on a drag&drop basis. You just need to arrange them in your own unique layout to start using their options ," Adrian Slowik, Head of Product Development, Shoper.

Unlimited opportunities for retailers

Storefront from Shoper is a tool that allows you to build and personalize your online store without programming. It currently offers more than 90 drag&drop modules for changing the appearance of the store along with live preview capabilities (and the number is still growing). On top of that, flexible layouts tailored to different devices and optimized site speed and performance, which improves SEO results and conversions. An improved shopping cart supports the flow of traffic to the online store and improves the shopping experience - thus increasing sales. With detailed technical documentation and instructions, users but also technology partners will have more opportunities to work creatively on advanced modifications. 

- Owners of large online stores have greater needs and expect more flexibility in building the visual part of their store. Storefront allows you to create unique designs on your own, manage the appearance of your store in a single Shoper Visual Editor and keep your site attractive and usable on different devices. We supported the preparation of the new technology with a thorough analysis of the market and user expectations. So that not only visual issues, but most importantly technological ones, speak unequivocally in favor of our Storefront. What's more - Storefront will allow our partners to create new modules and integrations even faster and easier, meeting the needs of the market. - Adrian Slowik, Head of Product Development.

Storefront technology can already be used by new customers, and in the coming months entrepreneurs who currently use the Shoper platform will also gain access.

About Shoper

Shoper is a leader in e-commerce solutions in Poland. The company provides the necessary infrastructure for e-commerce. In addition to software for running an online store, it also offers a range of services to support sales. These include online payments, Digital Ads, logistics services and business financing. Brands such as Gym Glamour, WK Dzik, Irving and Doppelherz, among others, operate on the Shoper platform. Shoper has been listed on the Warsaw Stock Exchange since July 2021, and has been part of the sWIG80 index since December 2021. Check out more information about the company at: www.shoper.pl 

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