Shoper strengthens key management team. Paweł Rybak in the role of Chief Commercial Officer

The experienced manager will join Shoper's board of directors and take on the newly created position of Chief Commercial Officer. In his new role, he will be responsible for sales strategy, business partnerships and supporting the development of Shoper platform users.

Pawel Rybak is the long-time CEO and co-creator of the success of Sunrise System - a leading provider of Internet marketing services (SEO and SEM) for small and medium-sized companies in Central and Eastern Europe. As part of the international Bauer Media Group, he was also responsible for heading the SEO business unit, which brings together 5 Polish SEO/SEM agencies (Artefakt, Grupa Tense, Semahead, Sunrise System, Widzialni.pl).

- We are building one of the most innovative e-commerce platforms for SMEs in Europe, so we are pleased that a person with such extensive and relevant experience from the perspective of our company is joining the team. Paweł Rybak will be responsible for sales development, strategic partnerships and, above all, supporting the development of Shoper platform users," comments Marcin Kuśmierz, CEO of Shoper.

Pawel Rybak is a person associated with the Internet marketing industry since its inception in Poland. Working at Sunrise System, he developed the SEO (Search Engine Optimization) area in our market for 16 years, passing through all levels of his career, from an intern to the position of CEO and shareholder. Among other things, he was responsible for establishing a strategic partnership with Google, being one of the first certified specialists in the CEE region, as well as for the sale of shares to strategic investor Bauer Media Group in 2013, with which he was subsequently associated as an expert, advising on numerous due diligence processes internationally. He has an extensive background in economics, IT, finance, as well as an Executive MBA from Aalto University in Helsinki.

- I join a group of experienced managers and experts, responsible for the further development of Shoper as a leader in SaaS solutions for e-commerce in Poland. Shoper is a strong innovator in this industry and is hitting the expectations of its customers, which translates into a record number of them. I look forward to participating in its further evolution and expansion," says Paweł Rybak, Shoper's Chief Commercial Officer.

The e-commerce market in Poland is developing very dynamically, last year ended with the value of online shopping at around PLN 83 billion, and by 2026 it is expected to double and grow to PLN 162 billion. The industry is positively influenced not only by the increasing value of the basket of people making purchases via the Internet, but also by the exponentially growing percentage of the population using this form of transaction, which last year reached 73%.

Shoper S.A. benefits doubly from these trends. Not only does it increase its customer base, to whom it offers the universal and versatile Shoper platform in a subscription model, but it also grows together with its customers, thanks to additional services offered in a pay-as-you-grow model, correlated directly with the volume of turnover generated by their stores. In 2020, the value of GMV generated by stores on the Shoper platform amounted to PLN 4.0 billion. At the end of 2020, Shoper had more than 20,000 users using the platform as part of its core offering and additional services in the areas of online marketing, online payments and logistics, among others.