The power of AdWords in e-commerce

At the beginning of an e-commerce business, acquiring customers is the hardest part. More and more traffic on the site and incoming orders give the seller the motivation to continue working, and provide the company with a jumpstart. How to find your first customers as quickly as possible and not pay a fortune for them?

To succeed in e-commerce, even the best idea is no longer enough. The growing professionalism of the industry means that you need to add knowledge - in sales, marketing or logistics - to your passion. However, the experience of specialists can cost a lot, and few businesses can boast a lot of capital at the start. In 2016, Shoper introduced a service for stores operating on the platform - Shoper Campaigns, which allows professional planning of AdWords campaigns with a budget starting from PLN 499 per month. The results? Stores achieved an average ROAS (Return Of Ad Spend, i.e. revenue generated by the budget used) of 800 percent. The record holder gained - 12354 percent. The current average is at 1200 percent.

Advertising gives a quick return

E-shops get the fastest results from the available promotional tools with Google Shopping, which at this point is the best method for stores to get valuable traffic. Google Shopping is a type of AdWords campaign that uses the store's product file. Based on it, the AdWords mechanism links users' searches to the store's offer, which can be managed through Google Merchant Center. Such a composition of tools quickly helps companies to get their product to the viewer based on their search context right after pressing the "enter" key.

Efficiently setting up the campaign after just a few days allows us to see a real increase in the number of customers and revenue of the e-store. Our advantage at the start is our familiarity with the stores running on our platform, which no agency or the best specialist can provide. Thanks to this, we generate orders from the very first day - not only for "young wolves", but also for mature businesses," says Jacek Zientkiewicz, Brand Manager of the platform Shoper. - We observe an increase in the value of generated transactions by an average of 15 percent month-on-month. We have created a fully automatic order generation tool. We are also working on adding another source of traffic that will provide stores with a synergistic effect with their current operations.

The effectiveness of AdWords is best evidenced by data from Shoper Campaigns - after its launch, on average, the first order occurred after an hour.

Shoper Dehe.co.uk campaigns...

A good example of how the Shoper Campaigns service works is the cooperation with Dehe.co.uk. In 2017, the store started selling under its own banner, after 10 years of presence with its products in marketplaces and aggregators of fashion offers. The store's offer is similar to others in this category - pants, skirts, leggings, blouses, sweatshirts, sweaters and jackets. After 30 days of operation of the Shoper Campaigns service, traffic to the site increased, and the turnover of the e-shop exceeded 60 thousand zlotys.

...and ForGentlemen.co.uk

How to achieve dream results in a short time is shown by dlagentlemana.pl. The e-shop's offer is aimed at modern gentlemen, especially those who enjoy a bushy beard. Hair pomades, oils, gels or razors, and many of the specifics needed for beard care are in high demand among customers. Which, combined with the launch of the Shoper Campaign, gives a ROAS of 1283 percent in the last 3 months.

E-business is not faith

Modern e-commerce cannot be based solely on the belief that "it must succeed." Continuous learning of new skills is necessary to grow the business. You don't have to be an experienced SEM specialist right away, but it's useful to have a basic understanding of how the mechanisms on which the business is based work.

Since we know how much work the store owner has, we thus relieve him of planning and carrying out advertising campaigns. Everything is very transparent, the client in his administrative panel can see data on generated orders, cost and other factors determining the effectiveness of carried out activities," adds Zientkiewicz.

The Shoper platform is a certified Google Premier partner for AdWords.

More about the action Shoper Campaigns - shoper.pl/shoper-campaigns