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Most transactions at the beginning of the week, before noon and on the computer, less on the weekend, but more likely on smartphones - Shoper, a provider of software for e-commerce, publishes data on e-customer behavior.
Most transactions at the beginning of the week, before noon and on the computer, less on the weekend, but more likely on smartphones - Shoper, a provider of software for e-commerce, publishes data on e-customer behavior.
The most popular time to shop online is in the morning on weekdays. Internet users visit online stores between 10 a.m. and 2 p.m., which is likely to be taking a break while at work. The shopping peak is at 11 and 12 o'clock - they account for 7 percent each of all transactions made during the day. The next high traffic is recorded by stores in the evening, around 9 p.m. This is a more leisurely time, when one can already browse the web at home, after work.
E-customers are most active at the beginning of the week. The highest number of transactions takes place on Monday, Tuesday and Wednesday - 17 percent each. From Thursday to Saturday, traffic decreases, amounting to 16, 13 and 8 percent, respectively, to increase again on Sunday. On that day, 12 percent of transactions take place, and as many as a quarter of them take place in the evening, between 8 and 10 pm.
Polish consumers still remain traditionalists - the majority of e-commerce transactions are made via desktop and laptop computers. These devices are used by 90 percent of shoppers during the week and 87 percent at the weekend. A larger share of mobile devices can be seen before and after work - between 6-7 a.m. 11 percent of purchases are made through the mobile channel, after 4-10 p.m. It's 9-10 percent. The share of smartphones in online shopping, however, increases significantly on weekend mornings. It's much more convenient to browse your favorite stores in bed from your cell phone or tablet, so it's not surprising that at 9 a.m. on Saturday and Sunday, almost one in five transactions takes place on the phone.
- Online shopping should be easy and convenient. A good understanding of the customer's behavior helps to choose the best channel and method of communication with the customer at a given moment - the time of sending a newsletter, the moment of publishing a Facebook post or a text message with information about a promotion," explains Tomasz Tybon, director of marketing and sales at Dreamcommerce, a provider of Shoper ready-to-use online store software.
The data collected from June to October 2016 came from 10,000 stores using Shoper software.
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