On the Internet, Black Friday is already underway

Although Black Friday is yet to come, store traffic is already on the rise - especially in the online ones. By how much can it increase? According to data from the Shoper platform, last year Black Friday was the highest revenue day for e-commerce stores. There is no indication that this will change now.

Overseas, Black Friday primarily means a siege of stationary stores, but for the past few years the shopping frenzy has also continued online. In 2016, the number of online transactions increased by 21 percent during Black Friday, and Internet users spent a record $3.34 billion on purchases (according to Adobe Digital Index). Even more, 3.45 billion was spent on Cyber Monday, which in the United States is typically an online shopping holiday.

Polish records

In Poland, the fashion for Black Friday and Cyber Monday appeared first in online stores, only then in stationary chains. Last year, these were the busiest e-commerce days and, together with Free Delivery Day, formed a shopping marathon lasting from Friday to Tuesday. According to the Shoper platform, these were the best Friday, Monday and Tuesday in terms of e-commerce turnover, respectively. Revenue on November 25 was 93 percent higher than the average revenue for all days in 2016. Cyber Monday brought stores revenue 78 percent higher than average. The average order value also increased on both days - by 5 percent. Clothing and electronics stores were the most popular during the promotion, but stores from all industries are plugging under the Black Friday slogan and customers' greater motivation to buy.

Winter harvest in stores

For retailers, it's a time of higher sales - they are outdoing themselves not only in promotions but also in marketing activities. SMSAPI, a platform for mass SMS messaging, reports that the number of messages sent by brands to customers increased by as much as 700 percent the day before Black Friday, and by 330 percent on Friday itself.

This year, many stores have extended their seasonal deals - to a few days or even a week, and as a result, you can already take advantage of them. - This is a good move, because customers don't like to wait and are already looking for shopping bargains. According to our data, each successive weekend in November brings more traffic and revenue to e-shops. Last weekend, retailers reported a 15 percent increase over October's average revenue and 18 percent more traffic to their sites. We are all already feeling the magic of the upcoming Christmas," comments Jacek Zientkiewicz, Brand Manager of the Shoper platform.

And customers are still waiting for Free Delivery Day, which this year falls on December 5. According to last year's data from the Shoper platform, this is the best day in terms of the number of transactions - there were more than twice as many.