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In the first quarter of 2026, the value of omnichannel sales generated by Shoper clients Shoper PLN 6.1 billion, representing a 49% year-over-year increase and doubling the scale of the business compared to the first quarter of 2024.
The GMV of online stores rose to PLN 3.1 billion (+13% y/y), confirming the continued high level of merchant activity and the further growth of Shoper entire e-commerce ecosystem. At the same time, the company maintained stable, organic growth in its financial results while further improving profitability. Shoper revenue Shoper PLN 55.7 million (+8% y/y), and adjusted EBITDA rose to PLN 20.2 million (+9% y/y). The EBITDA margin improved to 36.4%, increasing by 0.6 percentage points year-over-year. Net profit reached PLN 12 million, representing a 22% increase year-over-year.
Customer sales are growing faster than the company’s revenue, which increases the potential for further monetization of operational services and growth in revenue per customer. Services supporting sales operations—logistics, payments, Omnichannel system integrations— Shoper an increasingly important role in the Shoper ecosystem. It is precisely in these areas that the company is currently seeing the highest growth rates and the greatest potential for further business scaling.
- We are maintaining very strong growth in omnichannel sales while consistently improving the business’s profitability. The growth rate of sales generated by our merchants remains significantly higher than the growth rate of the entire e-commerce market, and operational and integration services supporting day-to-day sales management are playing an increasingly important role. It is precisely there that we are building the greatest value for customers and Shoper long-term growth potential today Shoper says Robert Stasik, Vice President of the Management Board Shoper .
In the first quarter, the company continued its intensive product and technological development. On May 27, Shoper the largest product launch in its history, featuring a wide range of visual, functional, and technological changes that expand the platform’s capabilities for merchants. The new solutions will include, among other things, a new merchant dashboard, the expansion of cross-border sales, a new approach to reporting, and additional features supporting multichannel sales management.
At the same time, the company is developing AI-based solutions—both for sellers using the platform and within the organization, where AI supports the automation of operational processes and improves team efficiency.
– Today, the greatest value in e-commerce is increasingly less likely to be generated at the level of the online store itself. Competitive advantage is shifting toward operations, integration, logistics, data, and automation. Merchants expect a single environment that allows them to manage their entire business from one place—and that is exactly the system we are developing at Shoper. Artificial intelligence is becoming a natural layer supporting merchants’ daily work and process automation,” says Jakub Dwernicki, CEO of Shoper .
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Shoper one of the fastest-growing e-commerce technology ecosystems in Poland. The increasing scale of customer sales, the expansion of operational services, and integration within the European cyber_Folks ecosystem are boosting the potential for further growth in revenue per customer and the long-term monetization of the entire platform.
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