From shopping cart to Big Cart. Shoper with new visual identity

Shoper has unveiled a completely new visual identity. Its essence is a refreshed brand logo. It refers to the most important constellation in the sky and shows that the company is no longer just an e-commerce platform. Today Shoper provides a full suite of services to support online sales and is a signpost for other businesses on the road to success.

In 14 years Dreamcommerce, owner of the Shoper brand, has grown from a garage business to a company employing dozens of people and a leader in the Polish e-commerce market. It started out with a boxed set of software for online stores, and over time has focused on delivering it in a more flexible SaaS model. As a result, in addition to a sales platform, he was able to start offering services to support e-business development.

- We provide e-commerce software to more than 12,000 merchants, which means that more than half of the online stores in Poland are our customers. We already support not only small stores, but also many mature e-businesses. They have chosen to grow under our wings, because in addition to the sales platform itself, we provide a range of related services including payment processing, online marketing, Internet domains and SSL certificates. We plan to further expand our product portfolio, so we needed a new, consistent graphic system," says Krzysztof Krawczyk, CEO of Dreamcommerce S.A., a Shoper software provider.

Shopper's growth is taking place organically, without revolutionary changes in direction. That's why the brand's new logo had to correspond with the older one, associated with an indispensable element of any online store - the shopping cart.

To develop this symbol, Shoper rethought its identity, reasserting that it grows by growing its customers' business (sales at Shoper stores are up 50 percent year-on-year). It also identified three core values that connect it to its customers - success, support and sales. Combining the two concepts and translating them into graphic language helped develop a logo resembling the constellation of the Great Cart - a universal signpost.

- Online store is also a kind of journey. It will be a little different for everyone, but Shoper - like the Great Cart - can serve as a constant reference point for everyone when they get lost. The points of our "constellation" are symbols of important stages in the development of the store. Just like in the lives of our customers - the milestones and the path between them form a complete picture of success," explains - Anna Foltman, Shoper UX Designer.

Customer first

The emphasis on customer support in Shopper's new visual materials is a result of the company's recent efforts. Their manifestation was the strengthening of the Customer Support Department, the Shoper Campaigns department and the creation of the Customer Success department. It brought together online marketing and sales specialists who, well versed in the software's capabilities, are working to make customers' stores prettier and sell more.

In turn, with the introduction of a suite of additional services like Shoper Campaigns, Shoper Payments, Shoper Regulations, and Shoper Invoices and Warehouse, the company has practically stopped selling only software. Today, Shoper is a 360º platform - offering all the necessary tools for running an e-shop, as well as technical assistance and support.

For a full description of Shopera's visual identity change process, visit https://www.shoper.pl/nowy/

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