Return payment in 24 hours on the Shoper platform

Entrepreneurs with an e-store on the Shoper platform now have the option of making refunds to the customer's account within 24 hours. The service is available within the Shoper Payments system.

According to the Consumer Rights Act, which came into force on December 25, 2014, consumers buying online have the right to return an order within 14 days of receiving the goods. Returns can sometimes be quite a challenge for e-shops - they increase customer service time, put a strain on budgets and risk a decline in the store's reputation. this Meanwhile, the choice of an e-store is often motivated precisely by... easy returns. According to Gemius' "E-commerce in Poland 2016" report, as many as 64 percent of respondents pay attention to the possibility of returning goods to the e-shop. Customers would be most likely to make a return by courier (door-to-door) or at the post office. The trend is also confirmed by a survey conducted for the Sopot-based Blue Media company. The study "How we buy online 2017" shows that an easy return procedure is important to 54 percent of respondents. How can e-commerce entrepreneurs use returns to their advantage?

Return on e-commerce purchases

According to the U.S. Reverse Logistics Association, in stationary stores the level of returns is just 8 percent of purchases, but for e-commerce it is already rising to 25-40 percent. According to the association, 400 million more packages were returned to stores in 2017 than in the previous year. Clothes and shoes are the most frequently returned - at 30-35 percent of sales. The reason is usually mismatch, wrong size or customer disappointment with the product. The scale of electronics returns - computers and cell phones - is also large. Due to increasing online sales, the number of returned goods in less obvious categories, such as sports equipment and furniture, is also growing.

A few steps to fast returns in an e-commerce store

E-shop returns should involve quick transfers to customers' accounts. According to business2community.com, as many as 92 percent of them say they will buy from the store again if the procedure for returning a product is simple. A simple system can thus become a company's competitive advantage.

Because of these dependencies, the Shoper platform has introduced a fast return system within its own online payments - in just a few steps. Within minutes, a merchant can accept a return, including for part of an order, and the customer will receive the money after just 24 hours. For users of the Shoper Payments service, returns are free and fully integrated with other modules of the platform, including warehouse and accounting. The set amount is automatically refunded the way it was paid, i.e. to the account or account connected to the card. The store owner decides whether the goods should return to the warehouse or stay with the customer.

- We evaluate the introduction of quick returns on the Shoper platform very positively. They now take one person about 1-2 minutes of time, while previously it was a process involving several people and taking a minimum of ten times longer," says co-owner of the Republic of Ties store, Marcin Sekrecki. And he adds - The entire Shoper Payments system streamlines our shopping process. At the moment it is used by more than 90 percent of our customers.

Convenient online payments in e-commerce

Statistics show that Shoper Payments are becoming increasingly popular. Almost 5,000 e-shops have implemented them since the platform's own payments were introduced. - Quick online payments and fast returns are a convenience for both buyers and sellers. To compete effectively with other stores, entrepreneurs need to take these customer needs into account. Thanks to the updates we have introduced, all operations related to returns take place in one place," emphasizes Jacek Zientkiewicz, Brand Manager of the Shoper platform.

When introducing Shoper Payments, merchants do not have to sign an additional paper contract. They receive a preferential commission of 1 percent at the outset, and the service is launched in as little as 24 hours. Also within 24 hours, merchants should receive payment for purchases made through Shoper Payments. Thanks to full integration with the platform, the stage of finalizing the purchase is also shortened. Already while checking the contents of the shopping cart, the customer can make sure that his bank is supported by the payment system. The process also does not require the customer to accept terms and conditions and marketing consents, which is popular with other operators. According to the Polish Online Shops Report, 12 percent of stores say that convenient payment methods have influenced more customers.