Report: E-shop 2015
Attracting a new group of customers and increased online advertising activities - these were the goals set for their e-businesses by most owners in last year's platform report Shoper. In the latest one, the trends have changed somewhat, but Polish e-commerce has not experienced any revolution in recent months. Although it is still in great shape.Online shopping in Poland is increasingly characterized by speed and convenience. Consumers' comfort stems both from the solutions used in stores, the methods of payment or delivery of goods made available to them, for example, as well as from the aesthetic experience. Because pretty sells better. These behaviors are reflected in the results of a recent survey by Shoper, an e-commerce platform that provides turnkey software for running an online store. Store owners taking part in the survey most often cited three elements that benefited them the most in the past year: launching instant payments (16.9% of respondents), changing graphics (16.5%) and more money for marketing (16.4%).
